"Sauce Latte" hit the circle! Did you taste it?

Author : baorui

Update time : 2023-09-06 10:02:31

【 Hot Spot Tracking 】
On September 4, Kweichow Moutai and Luckin Coffee jointly launched the "sauce latte" hot market, Moutai style stickers, paper cup sets, and "wine and coffee, love this cup" slogan, so that the product is quite eye-catching. "Sauce latte" also triggered a large area of discussion on social media, a number of related words once dominated the list, "give dad a cup of sauce latte", "more suitable for the first mouth of Maotai after 00", a day, countless consumers without coffee drinking habits, have flocked to the coffee shop, showing their first cup of life "sauce latte". Luckin responded to whether drinking Moutai co-branded coffee can drive a car # also became the top 1 hot search on Weibo, and the entire social platform was full of "sauce smell".

Today, coffee has removed the scene limitation of "lighting up the oil" and the functional premise of "refreshing the mind", and has become one of the many new lifestyles. The sense of conflict and contrast brought about by the collision of traditional liquor and new coffee has made young people explode in the social platform and captured the eyes of consumers of different ages.

【 Trendy Street Drink 】

The beverage industry reinvented the screen cascade. Street drink broken circle road, seems to have gone a big step forward, "tipsy" as a soothing and decompression trend leisure way, wake up a whole piece of young market. The street drink shops that can be seen everywhere and the consumption habits of sharing with photos have already shown that drinks have been integrated into more consumption scenes and become one of the trends chased by young people.

【 Flavor tasting 】
When liquor comes out of the dining table, breaks away from the stereotype of "wine bureau" and enters the busy daily life of the city, what kind of life flavor will it add to consumers? Today, together with Fenhow, hand in hand to open a new "street drink" opening way, enjoy the oral "tipsy" journey.

Spice latte

Coffee - liquor - mint

Coffee and liquor unique mellow and sauce classic to a wonderful collision, soft texture, sauce wine flavor and coffee blend just right. Delicate and full of tension, silky and smooth.

Chilled mojito

Citrus. - Rum. - Mint

A glass of refreshing mojito, full of mint leaves and fresh citrus is the secret of the Mojito's alluring aroma, then the aroma of rum, layered and refreshing. Be what you want to be in a hangover.

Good Luck Vitamin

Fruity - berry - mint

Ice drink entrance, sweet from the tip of the tongue permeates the whole mouth, follow-up vitamins unique small sour sense dilute sweet and greasy, give a different taste impact, this just right sweet can make people refreshing at any time.

Coke With Ice

Cola - Fruity - Mint

Unlike the usual full of carbonated cola, with ice cola bubble is always diluted by water vapor, just a mouth, the tip of the tongue will not be stimulated by carbonic acid, the mouth and the tip of the nose are haunted by this sweet happiness.

Lemon Black Tea

Lemon - black tea - fruity aroma

The refreshing aroma of lemon and the mellow collision of black tea always create a pleasant aroma, and with the ice smashed into small pieces, a cup of iced lime tea will further stimulate the sweet smell of lemon.